Let it flow – Privacy Policy

Last updated: 18 October 2026 (anonymous usage statistics added)

This policy explains what information the Android game Let it flow (package com.wickedmedia.letitflow) collects, why, and what choices you have.

1. Anonymous usage statistics

Let it flow has no accounts or leaderboards. To see how the game is played and improve it, the game sends anonymous events to our server at weqyoua.net: that it was installed or opened and for how long, that a level or daily challenge was started, cleared (with time, moves and stars), ran out of moves, restarted or left, that help was used, that an ad was offered, watched or shown, how you answered the question about reminders, whether the game was opened from a reminder, which first-time tips were shown, changes to the menu settings, and the game's frame rate together with the phone model.

Each event carries a random ID created by the game when it is installed. It is not linked to your phone, Google account or advertising ID. Events also carry the game's version and your phone's region setting, and our server may use the IP address of the request to look up the country; the IP address itself is not stored with the events. Like any web server, ours may briefly log technical data such as IP addresses to keep the service running. We use these numbers only in aggregate and never sell or share them.

2. Advertising (Google AdMob)

Let it flow shows ads through Google AdMob, provided by Google: a full-screen ad now and then between levels, and optional video ads you can choose to watch for an extra hint or for extra moves in a daily challenge. To show ads and measure them, Google may collect and process data such as your device's advertising ID, IP address, approximate location, device information and how you interact with ads.

If you are in the European Economic Area, the UK or Switzerland, the game asks for your consent before personalised ads are shown. You can change your choice at any time from the menu on the start screen (Ad privacy choices). You can also reset or delete your advertising ID in your phone's settings.

Read more about how Google uses data: policies.google.com/technologies/partner-sites and Google's privacy policy: policies.google.com/privacy.

3. Data stored on your phone

The game stores its settings (sound, music, vibration and daily reminders on/off), how far you have come, the stars you have earned on each level, your progress in the daily challenges (the days completed and your streak), whether you have already been asked about reminders, and when you last played. All of this stays on your phone only. Uninstalling the game, or clearing its data, removes it.

4. Notifications

After a while of playing, the game asks once whether it may remind you about the daily challenge. If you say yes (and allow notifications on your phone), the game plans the reminders on your phone itself: once a day it may remind you of the day's challenge, or, after a few days away, that it misses you. To know when you last played, it stores that time on your phone. You can switch reminders off at any time in the menu on the start screen, or in your phone's notification settings. Apart from the anonymous statistics in section 1 (your answer, and whether a reminder opened the game), nothing is sent to us for this.

5. Rating the game (Google Play)

After you have played a number of levels, the game may open Google Play's own rating window, and the menu has a link to the game's page on Google Play. Ratings and reviews are handled entirely by Google under Google's privacy policy: policies.google.com/privacy. We only see the public ratings and reviews on Google Play, like everyone else.

6. Sharing

If you choose Tell a friend in the menu, your phone's own share window opens with a link to the game. What you share, and with whom, is up to you; the game does not see it.

7. What we do not do

We do not ask for your name, e-mail, contacts, photos or precise location, and we do not sell your personal data. We ourselves never see your advertising ID; only Google uses it to show ads, as described in section 2. The anonymous statistics in section 1 cannot tell us who you are.

8. Children

Let it flow is not directed at children under 13, and we do not knowingly collect personal information from them.

9. Your rights

If you are in the EU/EEA you have the right to access, correct and delete your personal data, and to complain to your data protection authority (in Denmark: Datatilsynet). Your progress is kept on your phone only, and you can delete it yourself at any time as described in section 3. To have the anonymous statistics for your installation removed, contact us at the address below. For data processed by Google for advertising, see Google's privacy policy linked above.

10. Changes

If this policy changes, the new version will be posted on this page with a new date.

11. Contact

E-mail: webmaster@braindare.com